Cannes Lions

TECHNOLOGY SCHOOL FOR RETIRED PEOPLE

SAATCHI&SAATCHI İSTANBUL, Istanbul / MEDIA MARKT / 2015

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

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Overview

Description

Media Markt, the electronics retailer brand, has a service of Technology Education Programme for Retired People, in order to teach basic stuff about digital world, social media etc. Our insight is that retired people are bored because they do not have much thing to do. So we offer them a great opportunity to save them from boredom.

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