To start with, we created a TV advert where we invited the public to discover the same piece but in 360 degrees, via Tienda Inglesa’s own channel on Youtube. The piece was shared in the brand’s social networks, those of its public, and in Uruguay’s main digital media.

The aim was to exceed the previous year’s sales. In terms of effectiveness, the supermarket increased its sales of technological products by 20% over the Technology Week in 2014. At the same time the campaign succeeded in positioning the brand as a technology benchmark in Uruguay, both for the public and for the media.