Cannes Lions

TELECOMMUNICATIONS

GARBERGS REKLAMBYRÅ, Stockholm / TELENOR / 2010

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Description

In Sweden the right to common access is part of the constitution. A cultural heritage from the middle ages. But when it comes to telecommunication we are not really there yet. Mostly because the governmentally owned telephone cables are out of date. That’s why telecom operator Telenor took on themselves to build Sweden’s new 4G network. So everyone can have an equal opportunity to communicate. Long live the right to common access.

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