Cannes Lions

TELECOMMUNICATIONS COMPANY

DEUTSCHE TELEKOM, Bonn / DEUTSCHE TELEKOM / 2010

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Overview

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Credits

Overview

Description

The T-Gallery is Deutsche Telekom's central future forum, where the visions of the digital life of tomorrow can be experienced today. Simplicity in products and services, user experience and the convergence of technologies, user devices and media are simulated and take form at the T-Gallery.

Execution

The architecture, interior design and custom furniture are formally based on the Group's product design, creating an intelligent connection between analog and digital contents. While analog content is installed horizontally, the changeable digital content is projected vertically, and addressed with innovative technologies such as voice and gesture control.

Outcome

Just a few weeks after the official opening on February 9, 2010, the T-Gallery had already attracted a wide range of attention in television and print reports, both in Germany and around the world. From an internal company perspective, it is a powerful instrument for giving our employees, customers and partners a glimpse at the future of the Group.

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