While the program’s presenter was giving the news an interactive TV banner appeared over his head in the form of a “thought cloud” with images of different sexual positions appearing every 7 seconds. After 3 different positions the final message would appear: Men think of sex every 7 seconds. Venus channel 468 (Logo), 24 hour programming.

The day after the banner was broadcast, locations where people could subscribe to DirecTV received three times more people than usual By the end of the campaign there was a 50% increase of subscribers.