To promote MAX, the premium Hindi movies channel, the film showcases Indians across various socio-economic classes being possessed by their passion for movies. It shows people from different walks of life interacting with each other through an exclusive vocabulary made up entirely of movie names. To the audience watching the ad, the audio-track of the film might initially come across as gibberish but as the film progresses, the idea becomes clear - in the MAX world, movies is the language of communication.