The Telia TV campaign "To all of you out there who sit and wait" is a cross-media campaign which stages Telia as a new entrant on the market of TV and promotes the new "on the go" TV product called "Telia Tv app". The campaign takes out in the average waiting situations, we all experience during a week or day. Situations we all know. Situations where you wait, without using your time for anything reasonable. These situations can be filled with entertainment from the Telia App - where you have access to free live-tv, series, shows and films.