Cannes Lions

ANTI-VIRUS SOFTWARE

TESCHTESCH, Stockholm / TELIA / 2001

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Description

Having access to a constantly updated virus protection program is becoming an obvious need to every pc user. Due to the growing number of Internet and broadband users, Telia's online subscribers require enhanced virus protection. To meet this demand, Telia is introducing an advanced security service - Telia Antivirus - which is specially designed for the company's 700,000 Internet and broadband customers.Our campaign strives to launch Telia's new security service by creating attention and awareness about the product. The goal is attained on our campaign site where computer viruses like Loveletter, Netbus and Melissa meet their maker. Finally, angry and frustrated computer owners around the world are given the chance to beat the wits out of these tormentors.

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