Spikes Asia
McCANN INDIA, Mumbai / STORYTEL / 2018
Overview
Entries
Credits
Background
Great stories deserve a great narration, especially classic children’s stories with their rich plots and varied characters. But a story is only as good as it is narrated, because a bad narration can ruin the story and the way the child imagines it.
Storytel does justice to the stories and characters with its vivid narration, well-modulated voices and background score to bring back the magic of fairytales.
Execution
We chose to depict scenes from famous fairytales through photography, replicating the costume and surrounding elements to depict a medieval time and the narrator being cloned as every character.
Coming from the world of classic children’s stories, we decided to be as authentic as possible to the medieval time in the child's imagination. Each costume and prop used is true to the era with a hint of charm and magic. It's differentiated from the real world where the child and the parent are depicted in their modern-day clothes.
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