Young people are impatient, they hate waiting even for the internet but they cannot afford Broadband. For a good price, Terra offers them Broadband. So that the campaign gained notoriety we used different means closely linked to youth. Street posters, radio, TV, stickers and on the notice-boards in universities. All the ads directed them to the internet and there, each one could choose how to develop the spot. When the pieces of the spot began slowly to load a message showed up asking if they were fed up with the wait. And if they wanted to go faster they should contract Terra Broadband.

We first made a teaser campaign. An unknown spot, stickers, a concert-type poster and ads on university notice boards. All of them lead to a web page. Then there was the web page where everyone could choose the adventures of the lead in the TV spot. Whilst waiting for the different parts of the spot to load the people were told that if they did not want to wait so long, they should contract Terra Broadband. Two weeks later a spot was launched on Television, which showed that contracting Terra Broadband gave you higher speed at a reasonable price.