Cannes Lions
TBWA\CHIAT\DAY , Los Angeles / PEPSI / 2013
Awards:
Overview
Entries
Credits
Description
Pepsi Max is a “zero-calorie cola in disguise.” So we disguised Jeff Gordon’s boldest quality: driving. And visited a car dealership where we took one unsuspecting car salesman on the test drive of his life.
Similar Campaigns
12 items