No significant restrictions in the US market.

We created an original digital comedy The 4 to 9ers about the pains and passions of high school kids who work after school from 4PM to 9PM and the parents who annoy them in between shifts.

We took a programming first approach with these (6) 10 minute episodes starting as a Hulu Spotlight series featured every Tuesday on the homepage carousel of Hulu and Hulu Plus. With our premium distribution partner in place, we launched fan channels across YouTube, Twitter, Instagram, and Facebook, handing the storyline over to the audience who shared their “firsts.” To feed these channels, we produced 40 extra fan channel exclusives that ranged from our actors “First Jobs” to “Ask the Cast.” And we unlocked Subway’s social media channels by continuing the audience back and forth and cross-pollinating all the extras.

1.The 4 to 9ers successfully engaged Teens with the Subway Brand with over 11.9 million views in 10 weeks (+1.4 million vs. goal). (HULU on and off network + YouTube 6 June 2013)

•The 4 to 9ers was a hit becoming the #1 scripted short comedy on HULU

•On YouTube, The 4 to 9ers trended as the #1 Comedy (YouTube w/o 28 May 2013)

•The Teen cume broadcast equivalent rating reached 46.5 vs. the average top Teen Network Rating program on Nick and Disney of 2.5. (Agency Research 31 May 2013)

•Teens engaged with The 4 to 9ers, and, in doing so, spent a lot of time with the brand watching 250,000 hours of the series and extras across multiple channels. (HULU on and off network + YouTube 6 June 2013)

2.The 4 to 9ers delivered more than 20MM earned impressions across Facebook, Twitter & Instagram and PR. (Agency & Client Research 30 June 2013)

3.Subway’s Share of Teen Traffic Grew + 15% VYA (NPD Crest June 2013)