Cannes Lions

The 46ers

CLEMENGER BBDO MELBOURNE, Melbourne / CARLTON & UNITED BREWERIES / 2018

Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

Carlton Draught is the freshest beer in the pub, how do we know that? Because a keg of Carlton Draught is changed, somewhere in Australia, every 46 seconds. We brought this to life through a team called the Carlton Draught 46ers. Who are a highly skilled and very entertaining group of men and women entrusted with making sure no pub in Australia ever runs out of fresh Carlton Draught. The piece of film launched on air during the 2017 Grand Final.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Heineken: The Ghosted Bar

LEPUB, Singapore

Heineken: The Ghosted Bar

2024, HEINEKEN

(opens in a new tab)