Corinthians is the most popular football team in Brazil and the current South American Champion. For the first time in its 102 years of history, the team was going to Japan to face the Champion’s League Champion, Chelsea FC, during the FIFA Club World Cup. Our goals were to present Corinthians to the world and make its 33 million crazy fans proud of this unique moment. Talking to all of these people was an audacious goal and all we had was a tiny budget to make it happen.

With small budget in mind, we needed to take one big unique shot. So, we placed our flag on our opponent’s territory making a fearless statement. A single billboard, with our colors, our players, and our mantra in Portuguese. In London, near Chelsea FC’s Stadium.

The billboard quickly became a monument of pride for Corinthians fans taking over the news. From a single billboard we got US$ 15 Million in free media. Reaching a total of 38 million people.

Talking to all of these people was an audacious goal and all we had was a tiny budget to make it happen. With that in mind, we needed to take one big and unique shot. But one shot that would make Corinthians fans proud and would make people all over the world talk about us.

So we placed our flag on our opponent's territory making a fearless statement. A single billboard, with our colours, our players, and our mantra in Portuguese. In London, near Chelsea FC's Stadium.

From a single billboard investment, we got US$ 15 Million in free media with more than 3000 articles in the media, including TV shows. We reached a total of 38 million people. It also became the biggest subject on the Internet generating 54 million impressions on social media.