Cannes Lions
AB INBEV, Buenos Aires / QUILMES / 2023
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Background
Quilmes is the most recognized beer brand in Argentina, and was sponsor of the National Team for 20 years, but not anymore. We needed a bold campaign, so we made a commercial about the Coincidences between the 86' world cup won by argentina, and Qatar 2022.
We had a great challenge: to make a World Cup campaign that lived up to the expectations of all Argentines who have been waiting for the Quilmes commercial for 4 years.
And not only that, but we also had to take it to our cans, at national level, so that it would be the meeting point with our consumers at the time of consumption. We proposed that every adult in the country, watch every world cup game with a Quilmes' coincidences can in their hands.
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