Foxy, an Italian brand of tissue paper, presents a new pack of tissues called Foxy Mega. Thanks to a clever fold, the same quantity and size of the classic tissues is now in a pack 20% smaller than a normal one. Our idea: if a clever fold can optimize the space, why don’t we use it for everything? So we’ve launched the first interactive utility guide to learn how to fold things and save space at home. Through animations and infographics we got users to discover the art of making room.

Our Idea: if a clever fold can optimize the space, why don’t we use it for everything? So we've created the first interactive utility guide to learn how to fold things and save space at home. But how to make it interesting for users? We chose the gif technique to show every single step of the tutorials in stop motion and generate a beautiful animation of immediate comprehension and easy to share. The most of the advices include the use of the product. A total of 90 gif animations, dedicated to 3 different rooms of the house, to create a complete guide on the art to make room.

After just one month, the website reached more than 30,000 visits, with over 25,000 unique visitors. The page views were more than 1502000 with more than 2 minutes of average stay.

The website contents were shared on the official Facebook fan page, helping the brand reach more than 28,000 fans.