Cannes Lions

The Bat

TBWA\HUNT\LASCARIS, Johannesburg / CITY LODGE GROUP / 2019

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Background

Comic Con in South Africa is a massively popular event where fans of comic book culture get to dress up as their favourite characters. It’s so popular here, tickets for the event that’s happening in September have already sold out. Often, the attendees are so passionate, they don’t break character. This radio spot stars one such attendee.

Execution

City Lodge Hotel Group offers a special deal to people attending Comic Con; an event where fans of comic books dress up as their favourite characters. In this radio ad, we hear one such guest attempting to book a room under this promo. The front desk assistant really needs his name to complete the booking, but he refuses to break character as he’s one of the ‘super fans’ that often attend these events. Obviously, he eventually has to cave.

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