Cannes Lions

The Big Swim

LIKE MINDED INDIVIDUALS, London / GIFFGAFF / 2017

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In the UK, giffgaff is a mobile phone network with a big difference - they don’t have contracts so you are free to go and free to stay. To demonstrate this a girl at an outdoor pool, instead of diving in to see her boyfriend, chooses to skyrocket into space. She explores around, shooting up to the International Space Station, the moon and mars, until she disappears into hyperspace. Deciding she would rather be back home she returns to earth, dive bombs into the pool, and into the arms of her boyfriend. The film perfectly sums up a brand truth found so rarely in mobile networks that tie you in for years: With no contracts you’re free to go, free to stay.

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The Big Swim

DARK ENERGY FILMS, London

The Big Swim

2017, GIFFGAFF

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