Cannes Lions

THE BILL-BOARD

OGILVY & MATHER, Mexico City / CASA DE LA AMISTAD / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We were looking for a different way to raise donations; something that will

connect the donor to the recipient in the most creative way possible. The answer lay

in creating a billboard that became a game.

Outcome

The bill-board was quickly filled in because donating became a personal experience, now people knew the dreams and wanted to become part of them, this way we reached the goal, that was to recollect $104,369. We are currently presenting the idea to major brands to get them to join the production of more Bill-Boards and to help making more dreams come true for the children of Casa de la Amistad.

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