We targeted the cookies of 200,000 French teens. Each teen saw a series of unsettling banners : a man in a singlet, in a dark room, who appeared to be watching them through a webcam. No text accompanied these images until the seventh impression was served. From the 7th to the 10th impression, the banners had a packshot that read : It’s not always this easy to see who’s following you on the internet. The user was then invited to click through to a page that explained privacy settings for the most popular social network sites.

We targeted the cookies of 200,000 french teens. Each teen saw a series of unsettling video banners : a man in a singlet, in a dark room, who appeared to be watching them through a webcam. No text accompanied these images until the seventh impression was served. From the 7th to the 10th impression, the banners had a packshot that read : It’s not always this easy to see who’s following you around the internet. The user was then prompted to click through to a page that explained privacy settings.

200,000 French teens were targeted on their favourite sites. Traffic to the client's internet safety page increased by 354%