It’s the early hours of the morning and three friends are turfed out of a bar onto the street, each with a Heineken in hand. They investigate an abandoned garage where they discover a super-magnet which sucks in all metals – including their beer bottle tops – which gives them an idea. As a party mood develops, they are joined in the garage – now converted into a makeshift bar – by friends and neighbours. The street has been transformed with other pop-up restaurants and businesses. The friends have shaped their city, Heineken has opened up their world.