Cannes Lions

The Cayenne Model Mural

CRAMER-KRASSELT, Chicago / PORSCHE / 2019

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With five seats, the Porsche Cayenne is a sports car you can share. To launch the new model, we also focused on sharing by giving away nearly one thousand new Porsche Cayennes.

Okay, the cars were only 1:43 of scale, but they still brought joy to thousands of kids both young and old on a sunny Los Angeles Saturday. These model cars were part of a mural we created for an outdoor experience that took place at a luxury shopping destination. Once we unveiled the mural, the Cayenne cars were taken one by one. As the model cars vanished a message appeared: Cayenne, the world’s most shareable sports car.

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