Cannes Lions

MERCEDES-BENZ TRANSPORTER

SCHOLZ & FRIENDS BERLIN, Berlin / DAIMLER / 2012

Overview

Entries

Credits

Overview

Description

Since the project ‘Macher album’ was not distributed via TV, TV specific restrictions or regulations didn’t apply.

Execution

How the audience was drawn to the content is described under 'Summary of the campaign'.

Outcome

Overall, more than 10,000 craftsmen/small businesses participated. The website generated more than 360,000 visits and 4,000 ‘likes’ on Facebook. The songs were downloaded 25,000 times, 30,000 CDs were distributed and 10,000 concert tickets were given away via the website. The PR coverage reached 55m listeners, generated 150m page impressions and reached a newspaper circulation of 4.5m.

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