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LAHTINEN MANTERE SAATCHI & SAATCHI, Helsinki / TOYOTA / 2017
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A 91-year old man who came to Toyota dealership to test drive Toyota Yaris was surprised by a virtual Toyota rally experience, including 360° video screen, blasting sounds, a moving platform—and, of course, a co-driver who was none other than Miika Anttila, the most experienced co-driver in the history of World Rally Championship.
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