Eurobest

The Unexpected Rally Experience

LAHTINEN MANTERE SAATCHI & SAATCHI, Helsinki / TOYOTA / 2017

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A 91-year old man who came to Toyota dealership to test drive Toyota Yaris was surprised by a virtual Toyota rally experience, including 360° video screen, blasting sounds, a moving platform—and, of course, a co-driver who was none other than Miika Anttila, the most experienced co-driver in the history of World Rally Championship.

Similar Campaigns

12 items

Blind Spot Monitor Out of Home

FCB JOHANNESBURG, Johannesburg

Blind Spot Monitor Out of Home

2022, TOYOTA

(opens in a new tab)