Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008
Overview
Entries
Credits
Execution
Stadium announcement made by the original stadium announcer of the VfL Wolfsburg.
Outcome
Drivers laughed, thought, but most importantly, embraced the idea. The giant hose soon became the talk of town, raising the Golf Variant’s sale rate to new standards and causing positive PR to the value of approximately €65,000.
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