Cannes Lions

VW GOLF VARIANT

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Stadium announcement made by the original stadium announcer of the VfL Wolfsburg.

Outcome

Drivers laughed, thought, but most importantly, embraced the idea. The giant hose soon became the talk of town, raising the Golf Variant’s sale rate to new standards and causing positive PR to the value of approximately €65,000.

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2020, VOLKSWAGEN

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