Cannes Lions

MERCEDES-BENZ NIGHT VIEW ASSIST

JUNG von MATT, Hamburg / DAIMLER / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Convince potential customers of the superiority of the Mercedes-Benz Night View Assist and thereby inciting them to buy a Mercedes.

Execution

The Mercedes-Benz Night View Assist makes objects visible that, otherwise would have been hidden in the dark. Therefore, we created a calendar that, by daytime, shows great pictures of fascinating desert roads and mountain passes. By night-time, in contrast, animals appear out of nowhere, in the middle of the road – plainly visible to the beholder, due to being printed in fluorescent colours.

Outcome

Within a short time, our calendar became a collectible and car lovers all over the country requested their personal copy.The feedback from clients and the dealerships: The calendar became a nice gadget to show to guest and visitors in your house or office.

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