Reigniting the passion for football in China.

The Chance, a global initiative allowing football-obsessed teens the chance to play the sport of football at the highest level. Fully customized for China, the Chance in China surface on QQ, Chinese biggest and most active social network.

Not only did it offer the chance for teens to be scouted, connecting both online and offline worlds, it offered Online interactive training and ETU - Elite Training Unit to help Chinese youth elevate their game. The community holds over 7 Millions active users and 4 Chinese footballers were selected for the global finals.

It is true to the story, product tail, and the benefits that stem from it. fully digitally and direct lead, ultimately social and powerful in a way no other brand can. love it, learn it, try it, do it, win it.

6.7 active million users, a thriving community of football obsessed teens who have respond to a digital and grassroots event, allowing them to not only get scouted, but get trained both online and offline, a perfect bridge,