Cannes Lions

The Charm of Reading

McCANN & SPENCER, Hong Kong / AMAZON / 2016

Film
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Overview

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Overview

Description

Reading is, and should be, an effortless yet emotional and transformative experience that can be enjoyed anywhere.

The film depicts various stylish individuals enveloped in timeless, fantastic mindscapes

that have been evoked by the charm of reading from Amazon China’s new e-reader, the Kindle PaperWhite.

Thanks to this simple, stylish device, passionate readers can fully immerse themselves in the charms of reading, wherever and whenever they wish.

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