Dubai Lynx

The Chase

J. WALTER THOMPSON CAIRO, Cairo / VODAFONE / 2017

Film
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Our film is a beautiful contrast of the un-ordinary and the extraordinary. When presenting an innovation, we made sure its depicted in a startling manner; shock of the unexpected. The most staggering representation that is anything but predictable and that builds exhilaration and anticipating until the last minute.

From the first second, one can instantly identify the action theme basis of the film. The first seconds portray a secret document exchange taking place between a man and a woman; which is where the first reveal occurs. The intensity and tempo of the film grows rapidly with a genuine car chase between the villain and hero; an elderly actress. The second half of the film transfers into an even stronger reveal; a solid action-movie. Guns being shot, a car explosion and a physical fight between a professional mafia, and an old movie-actress who has only been known to perform motherly roles.

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