Cannes Lions

The Colombian Ambush

KREE8 PRODUCTIONS, Los Angeles / BANCOLOMBIA / 2018

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Fighting stereotypes with stereotypes, these films showcase the classic characters we've grown to know through shows like "Narcos" and movies like "American Made" in an unpredictable light. The audience may think there's a hit that's about to take place, or that a woman may become intimately involved with a man (perhaps with a monetary exchange), but we're surprised to find the two men who we assumed to be cartel hitmen were actually bird watching, and the woman leaves us with a lesson on the contributions a female Colombian scientist made to NASA by heading the Mars Curiosity mission or, in the case of "Patrón" that the boss really just want to read novels by Gabriel García Márquez.

Similar Campaigns

9 items

Heart Markets

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2022, BANCOLOMBIA

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