Cannes Lions

The Colonel of Two Worlds

WIEDEN+KENNEDY, Portland / KFC / 2016

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In recent years, comic books and comic book culture have experienced a resurgence in the United States, with events like Comic-Con now in the mainstream and movie studios creating multiple blockbuster movies based on comic book characters.

In comic book storylines, there are often multiple worlds the characters inhabit, known collectively as the “Multiverse.” These parallel universes help writers accommodate multiple storylines using the same characters, and occasionally, these worlds cross and interact.

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