Mexico is one of the countries with less organ donations in the world; in fact, there are 21,000 people on the waiting list. The main reasons behind our situation are prejudices and fears.

Mexico is at the top of the chart of countries with less organ donations, in fact, there are 21,000 people on the waiting list. We want to change that, by using the tradition that embrace life after death: the famous Day of The Dead (El Día de los Muertos).

According to our tradition, it is believed that every year on 2nd November, the spirits of the dead return to visit their loved ones for just one night.

So we created the story of a little boy who, on the Day of the Dead, is reunited with his mother, through the donor who now has her mother's heart.

We figured out something. In Mexico there is no better day to support life, than during the day of the dead. So, the strategy was to took our most rooted tradition to give life to a new one: the organ donation; creating a powerful and unique film for our country during this celebration.

A film of three minutes and thirteen seconds that tells the story of a little boy who, on the Day of the Dead, is reunited with his mother, through the donor who now has her mother's heart.

The film was shoot on Patzcuaro, a little town where every year the festivity of the Day of the Dead is more represented. Even the movie form Pixar "Coco" was based on it.

The film was aired on YouTube, Facebook and Twitter. It had more than 200,000 views only during the Day of the Dead. It was covered by some of the most important news channels of Mexico, like Grupo Imagen and TV Azteca. The film was also shown at all the Red Cross Facilities at Mexico during 2nd November, and every person that visit them, had the opportunity to register as a donor right there.