Cannes Lions
The Curious Browser
BBDO MEXICO, Mexico City / MARS / 2016
Overview
Entries
Credits
Overview
Description
A website that enhances the data of 1,600,000,000 Google search results for the word “cat" in real time, connected through the Google Web Search API.
Execution
Teaser in Facebook and twitter.
On February 20th, International Cat Day, we launched the site.
Promoted post
Banners in relevant sites
Note in relevant sites.
Outcome
23 million of impressions in the launch day.
We generated awareness for the brand.
People shared cats images and .gifs through the browser.
The brand was present in millions of timelines of the social network.
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