The creative idea is summed up in the line used across all assets:Be there now.” In this straightforward phrase, the viewer is invited to share the experience of a journalist reporting on the ground where the story is happening, showing them a part of the world or an experience they’ve never seen before. Every day they can go someplace new and immerse themselves in the story with the help of Samsung and The New York Times.

By combining the storytelling of The New York Times and the technology of Samsung’s new 360-degree camera, we transform traditional journalism and take people to the most important stories, letting them experience the news in a way not before possible. Daily 360 journalism is a hugely ambitious undertaking, made possible only with The Times’s journalism skills and a 360-degree camera that could be easy to deploy simultaneously all over the world.

To launch our series we ran print, digital and mobile advertising across the New York Times platforms and built ubiquitous support with corresponding off-platform social media. By launching on election day, Tuesday, November 8, we showed the breadth and capability of the technology by covering one of the decade’s biggest news events, and The Times’s largest audience day ever up to that point. Given the surprising results of that day, the campaign was off to a strong start featuring several days of highly viewable election content. The content, still being published daily through the end of 2017, is now a mix of current events, news and stories delivered in a timely way via a permanent space on The Times’s home page, within our mobile site, within NYT VR, our VR app, and on the Samsung Gear platform. The Daily 360 has covered events such as the Cubs’s World Series win,

As of April 15th:

-The first-ever Daily 360 news video. Over 253 minutes of 360-degree footage, experienced by millions of people.

-60,473,914 Facebook video views.

-357,834 is the average Facebook video view count.

-868,644 Facebook + Twitter likes.

-Compared to standard video, The Daily 360 audience was 90% more mobile during April.

-Compared to standard video, the average Daily 360 received 63% more views during April.

Anecdotes:

-It took 80 people at NYT to pull this off.

-120 journalists at NYT are trained to use the cameras.

-NYT has 200 Samsung Gear 360 cameras.

-We've reported from over 33 countries.

-We've published over 144 videos (at least one per day since Nov. 1).

-We've been on the home page of nytimes.com and mobile.nytimes.com since launch (139 days total).