Cannes Lions

The Eternal Dictatorship

BBDO CHILE, Santiago / EL CIUDADANO / 2018

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Overview

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Overview

Description

In the campaign for the presidential elections of 2017, we wanted to show all

Chileans that the promises that candidates made are still trapped under the

dictatorship. So during their TV campaign, we created our own online campaign,

in which we replaced their voices, by the voice of the dictatorship: that of Augusto

Pinochet. We join the movement that calls for a new Political Constitution and we

help put this topic of conversation in society.

Execution

During the election campaign on TV, we were dubbing in real time each one of them with the voice of the dictator Augsuto Pinochet. Putting them in an online transmission in our fanpage.

Outcome

We inform and put on the subject the public conversation, getting people to react. With 80,000 wies in the first 20 minutes of transmission, over 7, 500 comments and 120,000 reactions.

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