Cannes Lions

NEWSPAPER

PROLAM Y&R, Santiago / EL CIUDADANO / 2010

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Execution

SITUATION:Newspaper tabloids have filled their pages with sex, show business scandals, romances of the star’s, and nip-tucks, covering up more fundamental issues. BRIEF:The independent newspaper El Ciudadano (The Citizen), wanted to put mainstream journalism and social issues back into the public eye.IDEA:So they installed a 4x2 meter mural, composed of 500 detachable photographs, showing suggestive parts of women’s bodies. Pedestrians were able to peel off the pictures, in order to discover THE REALITY OTHERS COVER UP.

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