Cannes Lions

The Faith of a Few

JUNG VON MATT, Hamburg / BMW / 2018

Awards:

1 Gold Cannes Lions
1 Shortlisted Cannes Lions
Film
Film
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The film opens with John Cooper, the legendary figure who helped an unsuspecting little family car write racing history in Monte Carlo, as he was having the idea of putting an unreasonably powerful engine in the tiny, yet maneuvrable Mini. Sir Alec Issigonis himself, the famous designer of the Mini, expresses his disbelief in Mr. Cooper’s over-ambitious project. We are then transported to the start line of Rallye Monte-Carlo. The press and the spectators share Issigonis’ distrust. Comments like “Sweet little tin can” and “Big dreams with small chances” become lyrics in an intricate, tension-filled soundtrack that picks up pace as John Cooper’s Mini starts to overtake opponent after opponent in the hairpins above Monte Carlo. The symphony of naysayers is promptly silenced as the sweet little tin can crosses the finish line first. A modern MINI John Cooper Works overtakes it and powers on through the city’s streets.

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