Cannes Lions

THE FLYER EXPERIMENT

DENTSU K, Taipei City / DENTSU / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

At Taipei East Business District.

We let character hands out flyers to people and observe their acceptance.

At the same time compare with employee who hands out flyer and get the statistic result.

By letting the character interact with consumers directly, a character figure doubled the number of consumers who are willing to accept your message.

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