Cannes Lions
750MPH, London / NIKE / 2023
Overview
Entries
Credits
Background
The brief was to help bring the film to life and drive the pace and energy. The film moves from fast paced football to the rising tension and anticipation of the scientists. The sound helps to build the narrative and express the emotions of the players from humour to intense energy. The storytelling and nuance of emotions in the ad were in part reliant on the expression of sound.
Execution
Every sound you hear was created specifically for the film through either sound design, foley or manipulation of sfx.
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