As from the official National Organ Donor Organization (ONT) there are over 56.399 people in Europe who are in need of an organ transplant every year.

But still, many of us don’t even consider becoming an organ donor because our believe it’s a difficult procedure, despite being as easy as completing and sending an organ donor form.

The aim of this campaign is to strenght the brand’s strategy, summed up in its claim “Small prices, Big Life”. With this idea we prove that the best technology has to offer is all the life behind every product, even a simple printer.

This brand positioning helps us to set ourselves apart from the rest of competitors in technology retailing who mostly talk about price and deals.

Worten alongside with the National Transplant Organization (ONT), introduces The Good Print Test: a software to reconfigure every printer sold at Worten transforming the usual print test, into a official organ donor form, ready to be send and including a real patient story.

The Good Print Test campaign is to turn a simple print test into a lifesaving form, increasing the number of people willing to become organ donors and saving the live of patients in need of an organ transplant all over the world.

Despite having fully entered a digital era, printers are still one of the best sellers products in technology retailers. In fact printing peripherals sales increased by 1,2%. And in 2018, Worten sold around 135.000 units. Being that number considered, our expectations are to get 2.300 people to become an organ donor in Spain with the help of The Good Print Test.

Worten and ONT's expectations are to get 2.300 new people to become an organ donor in Spain with the help of The Good Print Test as well as gaining visibility amongst organ donorship.