Cannes Lions

The Grand Army Convoy

CHEMISTRY, Atlanta / NETFLIX / 2021

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Execution

Netflix’s show Grand Army is about the struggles and triumphs of being a teen today. Above all else they want the world to hear their struggles. So we had graffiti artists spray gut-wrenching quotes from Gen-Z onto school busses, then hit the most Instagrammable spots in New York City the weekend the show launched. As the busses drove from spot to spot, they broke the picture perfect perception of these photo spots with the reality of Gen-Z, and invited onlookers to add their own words by tagging the bus with their experiences.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Red Notice

TBWA\KUALA LUMPUR, Kuala lumpur

Red Notice

2023, NETFLIX

(opens in a new tab)