We decide to get away from the noise all messages from other brands had created, that’s why we put our message 10.909 km away, in Moscow, Russia. Just two hours after Colombia qualification to Russia 2018 World Cup we place a billboard in Moscow, place that all media and Colombians had their attention.

In just two hours after Colombia qualification to the World Cup, we placed a billboard on Novy Arbat Street in Moscow with a message of pride and support to the Colombia National Team. The quick reaction not only steal the attention of all Colombian; it also steals the attention of all media. With this we impact the whole country with just one billboard and didn’t compete with the noise other brands where creating with their messages.

-7.000 USD investment

-71% of digital users in Colombia were reached

-The share of voice increased 88%

-The most influential journalist in the country, spoke 15 minutes of the billboard at no cost

-In 3 days, news directly related to the brand generated 728,714 USD of earn media

-The brand managed to be trending topic for more than 18 hours with #DestápateEnRusia in LATAM

-95% of the brand association were positive

-The action achieved a recognition level of 71%, 7 points above the norm and getting a 90% of branding

-With an investment of 1% of the budget compared to its classification campaign of 4 years ago, Aguila was the sponsor brand that earned the most media, making the cheapest brand activation of all the sponsors

-83,000,000 impressions in 3 days

-83,000 publications on Facebook, Twitter and Instagram in 2 days