Cannes Lions
THE KAMASUTRA TRAFFIC LIGHTS
GEOMETRY GERMANY GLOBAL, Berlin / AIDS FOUNDATION / 2014
Overview
Entries
Credits
Overview
Execution
The Kamasutra Traffic Lights had a lot counting for it.
On the Reeperbahn, where AIDS prevention is most relevant, it caught the target audience offguard and in the right frame of mind.
All this happened on World Aids Day, the most important day of the year for AIDS Support Hamburg.
And by communicating without a wagging finger, the message was received much more willingly.
Outcome
Over 2000 condoms were dispensed in less than 3 hours.
More than 11000 people took a stance on facebook.
But above all, the amount of consultations by AIDS Support Hamburg quadrupled, which made this their most successful campaign to date.
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