Cannes Lions

THE KEY

AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2013

Case Film

Overview

Entries

Credits

Overview

Description

At a car rental desk, a father picking up his vehicle shyly asks to be upgraded. To his amazement, the rental assistant immediately says yes. He turns the car key on the counter over, revealing the brand logo. We discover that the car already been allotted is a Volkswagen, which fully satisfies our client.

Similar Campaigns

12 items

#TogetherInThisJourneyToo

PHD, Barcelona

#TogetherInThisJourneyToo

2020, VOLKSWAGEN

(opens in a new tab)