’The Kiss’ is a first in a series of new spots for Apple TV that give a peek into the rarefied air of a Hollywood production trailer. This one stars Nikolaj Coster-Waldau and Alison Brie who have the brilliant idea of using Apple TV to prepare for an upcoming kiss scene. Awkwardness ensues, but what’s clear is how easy Siri makes it to deftly maneuver within a movie or open Apple Music with a simple command.