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The magic bus stop handing out Christmas gifts

STARMEDIA, Bratislava / AVON / 2016

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Overview

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Credits

Overview

Background

Avon believes that women should be beautiful firstly for themselves. Avon knows their customers preferences about popular products and was ready to offer enjoyable gifts in an outstanding way. The goal was to boost the trial by new customers and attract Avon fans and customers without doing a typical pre-Christmas advertisement.

Description

December is one of the busiest months of the year for women when they take care of their family members more than themselves. So we decided to be the ones to make them happy by giving a gift just for them. Through special branding with a tailor made mechanism of an advent calendar, we transformed a standard bus stop, one of the most frequented in Bratislava (the capital). The advent calendar, which was created especially for this bus stop’s OOH showcase, was made up of 24 locked gift windows. The bus stop lit up every day at a different time and a voice recording invited people to take the Avon gift from one opened window. Women could take our Christmas surprise directly by the street.

Execution

Through special branding with a tailor made mechanism of an advent calendar, we transformed a standard bus stop, one of the most frequented in Bratislava (the capital). The advent calendar, which was created especially for this bus stop’s OOH showcase, was made up of 24 locked gift windows. The bus stop lit up every day at a different time and a voice recording invited people to take the Avon gift from one opened window. Women could take our Christmas surprise directly by the street.

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