Cannes Lions
The Original Ad
McDONALD'S, Sao Paulo / ARCOS DORADOS COMERCIO DE ALIMENTOS LTDA / 2018
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Description
This year Big Mac celebrates its 50th anniversary.
And for the anniversary of a classic, we revisited a classic: the launching ad for Big Mac.
We created a series of ads in 2018, inspired by the original 1968 layout.
After all, if Big Mac hasn’t changed, an ad from 50 years ago remains current.
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