Cannes Lions

The Original Ad

McDONALD'S, Sao Paulo / ARCOS DORADOS COMERCIO DE ALIMENTOS LTDA / 2018

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This year Big Mac celebrates its 50th anniversary.

And for the anniversary of a classic, we revisited a classic: the launching ad for Big Mac.

We created a series of ads in 2018, inspired by the original 1968 layout.

After all, if Big Mac hasn’t changed, an ad from 50 years ago remains current.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Unforgettable Bag

GREY MALAYSIA, Petaling jaya

Unforgettable Bag

2019, TESCO

(opens in a new tab)