The McButton connects to the nearest McDonald’s and places an order that is delivered to the customers with the new McDelivery service. Just press it and the meal gets to you in no time.

Once the influencers received their buttons they started ordering their McDonald’s meals. The experience was posted in real time to show how quick the McDelivery works.

Influencers’ audience: 662,100

Views: 32.600

Conversion Rate: 20.30%

Investment Cost on influencers: $15,000

in this activation, it was offered for each influencer a possibility to order 1 Big Mac with McButton every hour.

Average Number of Big Mac ordered by influencers: 18.4 Big Macs / in 24 hours