The idea demonstrates that, despite the fact that life has changed in so many ways, what matters in human nature and relationship remains the same.

This is the story about how 2 people fall in love with each other. The screen is divided in 2. The girl's side of the story is played in 1925, the year that John Lewis made its lifetime commitment: Never Knowingly Undersold. The guy's side of the story is played in 2012.