Cannes Lions

The Patient Will See You Now

AMAZON, Seattle / AMAZON / 2024

Film
Film
Film
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Overview

Entries

Credits

Overview

Background

Amazon One Medical creates an empowered patient. The objective of the work was to introduce the One Medical offering in relation to Amazon Prime. IN the end, the objective was to encourage current Prime members to sign up for One Medical. Additionally, the work should encourage non-Prime members to sign up.

Execution

In each of the films, "The Patient Will See You Now" illustrates the effects being in control of your healthcare journey can have on your attitudes toward taking care of yourself.

Outcome

Amazon getting involved in healthcare is a game changer for many. The work highlighted the ease and convenience Amazon can bring to the world of healthcare. Resulting in a 22% lift in overall average weekly sign ups. And 52% of all signups occurring in the seven markets the campaign ran.

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