Cannes Lions
AMAZON, Seattle / AMAZON / 2024
Overview
Entries
Credits
Background
Amazon One Medical creates an empowered patient. The objective of the work was to introduce the One Medical offering in relation to Amazon Prime. IN the end, the objective was to encourage current Prime members to sign up for One Medical. Additionally, the work should encourage non-Prime members to sign up.
Execution
In each of the films, "The Patient Will See You Now" illustrates the effects being in control of your healthcare journey can have on your attitudes toward taking care of yourself.
Outcome
Amazon getting involved in healthcare is a game changer for many. The work highlighted the ease and convenience Amazon can bring to the world of healthcare. Resulting in a 22% lift in overall average weekly sign ups. And 52% of all signups occurring in the seven markets the campaign ran.
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